Dr. Rebecca Scharlach
Wissenschaftliche Mitarbeiterin
Vita
Dr. Rebecca Scharlach ist Postdoktorandin im Platform Governance Media and Technology Lab. Sie hat Forschungsgelder von der Universität Bremen für ihr Postdoc-Projekt (2024–2027) erhalten: „Values-based Governance„. In diesem Projekt wird Dr. Scharlach untersuchen, wie Werte und Ideologien AI Governance und Regulierungsprozesse in der Europäischen Union prägen.
Ihre Arbeiten wurden in führenden internationalen Fachzeitschriften wie New Media & Society, Journal of Computer-Mediated Communication, Journal of Communication und Communication Theory veröffentlicht.
Rebecca hat ihre Promotion im September 2024 am Department of Communication & Journalism der Hebräischen Universität Jerusalem abgeschlossen. Ihre Dissertation mit dem Titel „The Construction of Values by Social Media Platforms“ wurde von Prof. Dr. Limor Shifman im Rahmen des ERC-geförderten DigitalValues-Projekts betreut, in dem Sie von 2019-2024 als wissenschaftliche Mitarbeiterin gearbeitet hat.
Seit Oktober 2025 ist Rebecca teil des Executive Committee (Open Chair) der Association of Internet Researchers
Forschungsinteresse
- Platform Governance
- Social Media Forschung
- Platform Power
- Values
- Technologische Systeme
Mitgliedschaften
- Association of Internet Researchers (AoIR)
- International Communication Association (ICA)
Publikationen
- Scharlach, R. (2024). How to Spark Joy: Strategies of Depoliticization in Platform’s Corporate Social Initiatives. Social Media + Society, 10(3). https://doi.org/10.1177/20563051241277601
- Scharlach, Rebecca and Blake Hallinan (2023). “The Value Affordances of Social Media Engagement Features”. Journal of Computer-Mediated Communication, 28(6), 1-11. https://academic.oup.com/jcmc/article/28/6/zmad040/7326084?searchresult=1&login=false#421922698
- Scharlach, Rebecca, Blake Hallinan, and Limor Shifman (2023). “Governing Principles: Articulating Values in Social Media Platform Policies”. New Media & Society. Online First, 1-20. https://journals.sagepub.com/doi/10.1177/14614448231156580
- Trillò, Tommaso; Hallinan, Blake; Green, Avishai; Kim, Bumsoo; Mizoroki, Saki; Scharlach, Rebecca; Frosh, Paul; Shifman, Limor (2023). “I Love This Photo! I Can Feel Their Hearts”. How Users Across the World Evaluate Social Media Portraiture. Journal of Communication. Online First, 1-22. https://academic.oup.com/joc/article/73/3/235/7078537
- Trillò, Tommaso, Rebecca Scharlach, Blake Hallinan, Bumsoo Kim, Saki Mizoroki, Paul Frosh, and Limor Shifman (2021). “What Does #Freedom Look Like? Instagram and the Visual Imagination of Values.” Journal of Communication 71 (6), 875-897. https://academic.oup.com/joc/article/71/6/875/6358707
- Hallinan, Blake, Rebecca Scharlach, and Limor Shifman (2022). “Beyond Neutrality: Conceptualizing Platform Values.” Communication Theory 32 (2), 201-222. https://academic.oup.com/ct/article/32/2/201/6333289
- Hallinan, Blake, Bumsoo Kim, Saki Mizoroki, Rebecca Scharlach, Tommaso Trillò, Mike Thelwall, Elad Segev, and Limor Shifman (2021). “The Value(s) of Social Media Rituals: A Cross-Cultural Analysis of New Year’s Resolutions.” Information, Communication, & Society. Online First, 1-22. https://www.tandfonline.com/doi/full/10.1080/1369118X.2021.1983003
- Hallinan, Blake, Bumsoo Kim, Rebecca Scharlach, Tommaso Trillò, Saki Mizoroki, and Limor Shifman (2021). “Mapping the Transnational Imaginary of Social Media Genres.” New Media & Society 25 (3), 875-897. https://journals.sagepub.com/doi/full/10.1177/14614448211012372
- Ackermann, Judith; Egger, Benjamin and Rebecca Scharlach (2019). “Programming the Postdigital: Curation of Appropriation Processes in (Collaborative) Creative Coding Spaces.” Journal of Postdigital Science and Education (2), 416-441.
Buchrezensionen
- Scharlach, Rebecca. “Digitale Medien zwischen Transparenz und Manipulation. Internet und politische Kommunikation in der repräsentativen Demokratie.” TV Diskurs.
Aktuelle Forschungsprojekte
- Values-based Governance (2024 – 2027)
Letzte Veröffentlichungen (Quelle: ORCID)
- Broadcasting the good mom: a cross-national analysis of mom vloggers and their audiences. Information, Communication & Society
https://doi.org/10.1080/1369118X.2025.2581012 - Global Creator Culture? Converging Values and Generic Practices in YouTube Reviews
https://doi.org/10.1093/jcmc/zmaf024 - Priorities and exclusions within Trust and Safety industry standards. New Media & Society
https://doi.org/10.1177/14614448251357225 - Liking without borders? Authenticity and the evaluation of Instagram photo genres. Journal of Computer-Mediated Communication
https://doi.org/10.1093/jcmc/zmaf008 - ‘We do not marshal your feed’: How Alt Tech platforms (re) conceptualise safety. Platforms & Society
https://doi.org/10.1177/29768624251327703 - The expression of values on social media: An analytical framework. New Media & Society
https://doi.org/10.1177/14614448241307035 - How to Spark Joy: Strategies of Depoliticization in Platforms’ Corporate Social Initiatives. Social Media + Society
https://doi.org/10.1177/20563051241277601 - Governing principles: Articulating values in social media platform policies. New Media & Society
https://doi.org/10.1177/14614448231156580 - The value affordances of social media engagement features. Journal of Computer-Mediated Communication
https://doi.org/10.1093/jcmc/zmad040 - “I love this photo, I can feel their hearts!” How users across the world evaluate social media portraiture. Journal of Communication
https://doi.org/10.1093/joc/jqad009
