Paul Pressmann
Research Associate
Vita
Paul Pressmann is a doctoral student and research assistant, affiliated with the “Digital Communication and Information Diversity” lab under Prof. Dr. Cornelius Puschmann, co-supervised by Prof. Dr. Mike Schäfer (University of Zurich. There he supports the BMBF-funded project “Informed by Influencers? (INDI)”, which combines computational methods (app tracking, automated content analysis) and mobile surveys (MESM) to investigate science communication on social networks on climate policy issues.
Previously, he completed his B.A. in Journalism and Cultural Anthropology and his M.A. in Communication (specializing in Communication & Media Research) at Johannes Gutenberg University Mainz. There he worked as a student assistant on various projects and most recently supported the “Computational Communication Science” department under Prof. Dr. Michael Scharkow.
His dissertation project examines climate-related science communication in digital platform environments, with a focus on visual practices, new communicators, and the role of genAI in knowledge content production and audience perception.
Research interests
- Computational Social Sciences
- Environmental Communication
- Science Communication
Current reasearch projects
- INDI - INFORMED BY INFLUENCERS (2024 – 2027)
Most recent publications (Source: ORCID)
- HUMANS AND MACHINES IN THE LOOP: RETHINKING LLMS FOR CONFLICT AND DISAGREEMENT IN CONTENT ANALYSIS OF SOCIAL COMPLEX PHENOMENA. AoIR Selected Papers of Internet Research
http://dx.doi.org/10.5210/spir.v2024i0.15391 - Beyond the Black Box: A Multimodal Approach to Understanding In-App Communication. Medien & Kommunikationswissenschaft
http://dx.doi.org/10.5771/1615-634x-2026-1-31 - Distinguishing Person-Specific from Situation-Specific Variation in Media Use: A Meta-Analysis. Communication Research
https://doi.org/10.1177/00936502241262664
