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Prof. Dr. Cornelius Puschmann, Dr. Patrick Zerrer, Paul Pressmann, Niklas Berger (ZeMKI, University of Bremen): Informed by Influencers (INDI)

Abstract:   The project Informed by Influencers (INDI) focusses on the way in which knowledge relevant to climate change is disseminated and consumed on social networks, with a particular emphasis on short-video platforms such as TikTok, Instagram and YouTube. Our aim is to determine the proportion of social media content on this topic that users are (…)