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Working Paper Series “ZeMKI Working Papers”

ZeMKI publishes the working paper series “ZeMKI Working Papers” (ISSN: 2510-9855) as a continuation of the series “Communicative Figurations Working Paper Series” (ISSN: 2367-2277), whose publications are available here and via the E-LIB document server (Digital Repository) of the State and University Library of Bremen.

Working Paper No_48

No. 48 - Christoph Günther: “German Version better”: Mimetic Normativity in TikTok Daʿwa

This article explores how TikTok’s short video format facilitates a distinctive mode of religious instruction that simplifies Islamic norms into binary categories of “right” (ḥalāl) and “wrong” (ḥarām). Focusing on two case studies, I highlight how Muslim content creators convey ethical guidance by referencing the Qurʾan and Hadith while omitting the nuanced discursive traditions of (…)