Main Research Areas

Automation and Datafication of Communication
With digitalization and profound mediatization of society, questions about the automatization of communication and the role of digital data for various social, political and cultural processes are gaining in importance.

AV-Cultures
The focus of the research area “AV-Cultures” is the medial organisation and aesthetics of the audiovisual productions, as well as their use by different actors.

Digital Gaming
The research focus “Digital Gaming” suggests a holistic perspective that switches from the analysis of games to a broader notion and understanding of gaming in a deeply mediatized society.