ZeMKI, Centre for Media, Communication and Information Research Presentation on LLMs for text classification at the 2024 AoIR Conference News1. November 2024 Image: Marketing SheffieldA paper authored by Prof. Dr. Cornelius Puschmann, Hendrik Meyer, and Prof. Dr. Michael Brüggemann is scheduled for presentation at the 2024 Association of Internet Researchers Conference (AoIR) in Sheffield on November 2, 2024. The paper is included in a session entitled “Transformative Tools, Emerging Challenges: Empirical and Practical Experiences with LLMs for Text Classification and Annotation.” This paper compares the abilities of human coders and LLMs in identifying complex rhetorical structures and attitudes towards climate protests in media discussions. It describes the methodological approach of combining human labeling with automatic classification to detect attitudes towards activism exemplified by disruptive climate protest movements. The preliminary results demonstrate the effectiveness of LLMs in classifying attitudes and offer insights into the potential and limitations of using AI for nuanced content analysis. The 2024 edition of the AoIR will be held in Sheffield, UK, from October 30 to November 2, 2024. More information Persons Prof. Dr. Cornelius Puschmann Labs Lab Digital Communication and Information Diversity