• Datum: 28. September 2012
• Street: Enrique-Schmidt-Str. 5, 28359 Bremen
• Location: Universität Bremen
• Room: Rotunde/Cartesium

The international workshop “Media and Cultural Change Outside of Europe” deals with the rapid media and cultural change that is taking place not only in Europe, but also in all other parts of the world. For decades, we have been living in a world that is changing rapidly as a result of the media. From the Internet to cell phones, from Second Life to Facebook: More and more devices and media offerings are spreading around the world and are being used by people in very different ways. The use of media and the way in which people communicate must therefore always be understood in the context of social and cultural developments and the associated changes in living environments.

To this day, communication science does not seem to analyze these long-term developments carefully enough. Of course, Harold Innis and Marshall McLuhan, as well as other authors, were important theorists who developed the so-called “medium theory”. However, most researchers in the tradition of communication studies are mainly concerned with individual media, their content and their use and do not claim to deal with the formation of theory from a comprehensive perspective on media and communication.

During the workshop, researchers from Egypt, China, Denmark, Great Britain, Japan, Mexico and the USA will discuss questions about the contexts of complex media and cultural change outside Europe against the backdrop of diverse theoretical approaches.

Registration is open until June 30, 2012 via Iren Schulz: iren.schulz@uni-bremen.de.

The number of possible participants is limited.

Program schedule

Date: September 28, 2012
Location: University of Bremen, Rotunde/Cartesium, Enrique-Schmidt-Str. 5, 28359 Bremen
Organisation: Prof. Dr. Friedrich Krotz, Prof. Dr. Stefanie Averbeck-Lietz, Dr. Iren Schulz

08.30 Registration and Get Together
(Rotunde/Cartesium)

09.00 Welcome and Thematical Introduction
(Friedrich Krotz, University of Bremen)

09.45 USA
(Jeffrey Pooley, Muhlenberg College, Pennsylvania and Christian
Schwarzenegger, University of Augsburg)

10.30 Japan
(Fabian Schäfer, University of Zürich and Akihiro Kitada, Tokyo University)

11.15 Coffee Break

11.45 Mexico
(Lorena Frankenberg, Universidad Metropolitana de Monterrey and José
Carlos Lozano, Texas A&M International University)

12.30 Africa
(Thomas Tufte, Roskilde University)

13.15 Lunch Break

14.15 Nothern Africa
(Randa Aboubakr, Kairo University)

15.00 India and China
(Shelton Gunaratne, Minnesota State University)

15:45 Coffee Break

16.15 Common Discussion
(Respondent: Tom R. Jacobson, Temple University and Friedrich Krotz,
University of Bremen)

17.45 End of Workshop

19.00 Common Conference Dinner