No. 6 - Joan Kristin Bleicher & Sebastian Armbrust Zur Publikumskonstruktion durch Adressierungsformen des Fernsehens und Internetfernsehens

“Good evening, ladies and gentlemen” – this is how the announcers on ARD greeted their audiences for many years. ARD announcers have greeted their audience for many years. The internet TV channel Joiz uses a “Check In” button on its website to invite its young viewers to log in live to an ongoing program ( as of 6.6.2014) live during a running program (http://www.joiz.de/home, as of 6.6.2014). These addresses mark a fundamental shift in the medium of television towards different forms of internet television and social TV. While the addressees of the of traditional announcers are only addressed parasocially, but otherwise remain invisible Joiz’s addressees become visible to both the producers and other viewers via web technology. For the check-in the relevant user profiles receive points and are displayed by name in the program. shown in the program. The channel also relies on audience involvement in other ways, for example via Skype or chat. Joiz’s moving image program can be received not only via the website, but also via IPTV, cable connection or satellite on televisions, tablets and smartphones.

About the authors

Joan Kristin Bleicher
Joan Kristin Bleicher has been a full professor of media studies at the Institute for Media and Communication at the University of Hamburg since 2007. Media and Communication at the University of Hamburg and an associate researcher at the Hans Bredow Institute for Media Research. She studied German, American Studies and General Literature in Giessen, Bloomington/USA and Siegen. She completed her doctorate at the University of Giessen and was a member of the DFG Collaborative Research Center 240 “Aesthetics, Pragmatics and History of Screen Media. Focus: Television in the Federal Republic of Germany” at the Universities of Siegen and Marburg. She has taught at the universities of Saarbrücken, Marburg, Lüneburg and Hamburg. Joan K. Bleicher habilitated at the University of Hamburg and teaches media culture and journalism.

Sebastian Armbrust
Sebastian Armbrust has been a research assistant at the Institute for Media and Communication at the University of Hamburg since 2013 and is currently working on a doctoral project on the dramaturgy of contemporary US television series. of contemporary US-American television series. In it, he draws on models of cognitive narratology and semantics to examine the construction of serial narratives and their fictional worlds. worlds. He completed his studies in Media Culture and American Studies at the University of Hamburg in 2010 with a master’s thesis on “visual metaphors in film”. Since fall 2010, he has been a member of the interdisciplinary Graduate School Media and Communication at the University of Hamburg, which supported his doctoral project 2010-2013 with a scholarship as part of the State Excellence Initiative.