Katharina Schöppl

Vita

Katharina Schöppl has been working as a research assistant in the ‘Media Change and Long-Term Transformation Processes’ lab since May 2024, conducting research together with Prof Dr Christian Schwarzenegger in the DFG project ‘Alternative Media – Alternative Public Spheres – Alternative Realities? Users and usage patterns of system-critical alternative media and their significance in the media repertoire over time’. She is also currently a lecturer at the Institute for Media, Knowledge and Communication (IMWK) at the University of Augsburg. Previously, she was a research assistant and lecturer at the Institute for Media, Knowledge and Communication at the University of Augsburg.

Katharina Schöppl has been involved in various research projects and has analysed the visual self-presentation of scientists on social media in a research team with scientists from the University of Salzburg and the University of Vienna. She was also involved in the international comparative study ‘Mediated Parent Networks’ of the University of Surrey as an interviewer and coder (project lead for Austria: Dr Christine Trültzsch-Wijnen).

In addition, she was a tutor for the course ‘Theories of Communication Studies’ at the University of Salzburg from March to June 2021 and worked as a student assistant in the ‘Media Use and Digital Cultures’ department at the University of Salzburg from October 2020 to June 2021.

From 2019 to 2022, Katharina Schöppl completed the Master’s degree  in Communication Studies and the Master’s degree in Political Science at the University of Salzburg. She also completed a ‘Diplôme d’Université in Business Administration’ at the IUT Université Grenoble Alpes from February to May 2017.

Main research areas

• Alternative media and counter-publics
• Political communication
• Scientific communication
• Visual communication

Scientific publications

Huber, B., Schreiber, M., & Schöppl. K. (2023). Visuelle Inszenierung von wissenschaftlicher Expertise auf Social Media. Erste Befunde einer explorativen Inhaltsanalyse von Wissenschaftskommunikation auf Instagram. MedienJournal, 47(2), 15-25.

Conferences

2024

• Schöppl, K., Schwarzenegger, C. (2024). 100+ Alternative Ways to be a Victim. Perceptions of Victimhood among Alternative News Media Users. Accepted presentation at the ECREA-Preconference “We are all victims now” – Emotions and affects of victimhood identities in media and mediatised politics and culture. September, Ljubljana, Slovenia.
• Schwarzenegger, C., Schöppl, K. (2024). Alternative media and the fluid dynamics of trust and distrust: implications for social cohesion and democracy. Accepted presentation at the European Communication Research and Education Association (ECREA). September, Ljubljana, Slovenia.

2023

• Schöppl, K., Schwarzenegger, C. (2023). Distrust in – distrust through – distrust in between. Media distrust and the use of alternative media. Accepted presentation at the German Society for Journalism and Communication Studies (DGPuK) Annual Conference of the section Sociology of Media Communication. November, Mannheim, Germany.
• Huber, B., Schreiber, M., Schöppl, K. (2023). “We are back at busting the bullshit”: Analyzing science communication on Instagram from a content and communicator perspective. Presentation at the German Society for Journalism and Communication Studies (DGPuK) Annual Conference on Journalism and Science Communication. September, Passau, Germany.
• Schwarzenegger, C., Schöppl, K. (2023). Ambivalences of News Avoidance: Alternative media use between dissatisfaction, a search for happiness and radicalization. Presentation at the International Association for Media and Communication Research (IAMCR) Conference. July, Lyon, France.
• Schöppl, K., Schwarzenegger, C. (2023). Avoid, resist, avert: Alternative media use as a form of news avoidance and media resistance. Presentation at the International Communication Association (ICA) Preconference “News avoidance, resistance, and related audience practices: definitions, predictors, and consequences.” May, Toronto, Canada.
• Schöppl, K., Schwarzenegger, C. (2023). “Alternative authenticity?” How users of alternative media negotiate authenticity. Presentation at the International Communication Association (ICA) Preconference “Mis/disinformation and the Artifices of Authenticity and Authentication.” May, Toronto, Canada.
• Schöppl, K. (2023). “Let us rewrite history” – History and the past in the visual communication of alternative media. Presentation at the German Society for Journalism and Communication Studies (DGPuK) Annual Conference on Communication History. March, Leipzig, Germany.

2022

• Schöppl, K., Schwarzenegger, C. (2022). The theft of counter-publics? Rethinking conceptual and methodological challenges for affective publics of resistance after the Corona-Pandemic. Presentation at the annual meeting of the European Communication Research and Education Association (ECREA). October, Aarhus, Denmark.
• Huber, B., Schreiber, M., Schöppl, K. (2022). Visual science communication on social media: Exploring self-presentation and communication strategies of science communicators on Instagram. Presentation at the annual meeting of the European Communication Research and Education Association (ECREA). October, Aarhus, Denmark.
• Schöppl, K. (2022). Conceptual amiguities, historical peculiarities, theoretical complexities. A bottom-up approach to rethink Alternative Media & Counter Public Spheres. Presentation at the meeting of the ECREA Communication History Section Preconference. October, via Zoom.
• Schöppl, K. (2022). “Homeland Security Instead of Face Masks!” Populist Politicization of democracy, science, public health & freedom of expression in times of Covid-19. Lecture at the annual conference of the Italian Political Communication Association. July, Bologna, Italy.

Teaching (Department for Media, Knowledge and Communication, University of Augsburg)

• Summer term 2024:
  “Everybody talks about populism” – Exploring an omnipresent phenomenon (BA advanced seminar)
• Winter term 2023/24:
  “Women’s history as media history – Women, media & emancipation” (BA advanced seminar)
• Summer term 2023:
  “Manifestations and consequences of civil disobedience: Visual communication, media and social movements” (BA advanced seminar)
• Winter term 2022/23:
  “Resistance, Riot and Remmidemmi – Emotionalization and Engagement in Affective Public Spheres” (BA advanced seminar)
• Summer term 2022:
  “Alternative Media, Counterpublics & Counterpublic Spheres. Theoretical Approaches and Conceptual Explorations” (BA advanced seminar)

Memberships

• Deutsche Gesellschaft für Publizistik und Kommunikationswissenschaft (DGPuK)
• European Communication Research and Education Association (ECREA)
• International Communication Association (ICA)
• International Association for Media and Communication Research (IAMCR)