ZeMKI, Centre for Media, Communication and Information Research New Book by ZeMKI Member Dr. Jens Pohlmann NewsZeMKI-News27. September 2023 Dr. Jens Pohlmann’s latest publication, “The Creation of an Avant-Garde Brand: Heiner Müller’s Self-Presentation in the German Public Sphere”, is based on the author’s dissertation. In terms of content, the book examines the critical relationship between the avant-garde and marketing using the example of Heinrich Müller’s self-presentation in the German public sphere. The cover of the book is based on a still from the Müller-Kluge interviews and was creatively transformed into the final image by ZeMKI member Hendrik Kühn. You can find the book and further information here. Persons Dr. Jens PohlmannHendrik Kühn Labs Lab Datafication and Mediatization