Lecture by Yuru Li at CeCoR @ ASCoR in Amsterdam

Yuru Li from the DCID Lab gave a presentation entitled “The Multi-Modal Frames of Politicians’ Personalization Strategies and Their Impact on Social Media Engagement” at the CeCoR research meeting in Amsterdam on November 20, 2025.

The “Cutting-Edge Communication Research” lecture series at the Amsterdam School of Communication Research (CeCoR @ ASCoR) at the University of Amsterdam offers young researchers a platform to present and discuss research innovations in communication science.

Yuru Li examines how politicians use personalization strategies on Instagram through both text and images. Based on a dataset of more than 12,000 posts by German parliamentarians, she applies computer-assisted methods such as image clustering, zero-shot classification, topic modeling, and text classification. Her analysis identifies multimodal frameworks that illustrate how personalization works across visual and textual dimensions and offers new insights into the role of social media platforms in shaping contemporary political communication.